Email template
Win-back email
Invite a lapsed customer back with what is still there, what changed since, an optional return offer and one button.
Rendered preview
See the email before you edit.
Subject
Low Tide Pilates is still on Clementine
Preheader
Your booking page is where you left it, Maya. Here is what changed since March.
Make it fit the send.
- Supply when they were last active and a sentence on what is kept as input. The changes are a list of title, summary, picture and link, so three changes and five share one source. Choose changes that match why the recipient first signed up.
- The return offer is optional: omit it, as the default fixture does; long-content includes a headline, a code and an expiry stated in your own words. Send only to people who can still open their account.
- It is written for Clementine, a fictional booking app for independent studios. Replace its mark and the clay renders with your own images, and restyle through the theme tokens in starter.css.
Data this template expects.
- {{firstName}}
- Value for first name.
- {{homeUrl}}
- Link for home.
- {{kept}}
- Value for kept.
- {{lastActive}}
- Value for last active.
- {{offer}}
- Value for offer.
- {{preferencesUrl}}
- Link for preferences.
- {{returnUrl}}
- Link for return.
- {{studioName}}
- Value for studio name.
- {{unsubscribeUrl}}
- Link for unsubscribe.
- {{updates}}
- Value for updates.