# Win-back email

URL: https://samva.dev/templates/win-back

Invite a lapsed customer back with what is still there, what changed since, an optional return offer and one button.

## Guidance

- Supply when they were last active and a sentence on what is kept as input. The changes are a list of title, summary, picture and link, so three changes and five share one source. Choose changes that match why the recipient first signed up.
- The return offer is optional: omit it, as the default fixture does; long-content includes a headline, a code and an expiry stated in your own words. Send only to people who can still open their account.
- It is written for Clementine, a fictional booking app for independent studios. Replace its mark and the clay renders with your own images, and restyle through the theme tokens in starter.css.

## Variables

| Variable | Meaning |
| --- | --- |
| firstName | Value for first name. |
| homeUrl | Link for home. |
| kept | Value for kept. |
| lastActive | Value for last active. |
| offer | Value for offer. |
| preferencesUrl | Link for preferences. |
| returnUrl | Link for return. |
| studioName | Value for studio name. |
| unsubscribeUrl | Link for unsubscribe. |
| updates | Value for updates. |