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Email template

Travel rewards promotion

Promote a rewards program with bonus tiers, partner codes, and a balance summary.

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Rendered preview

See the message before you edit.

Subject
Earn bonus rewards and save on every booking

Preheader
Bonus tiers, partner codes, and your current balance inside.

Usage guidance

Make it fit the send.

  • Lead with the headline discount, then lay out the bonus tiers.
  • Include partner codes and the member balance so the value is personal.
Variables

Data this template expects.

{{accountPromptImageUrl}}
URL for the account prompt image.
{{accountUrl}}
Link to account.
{{additionalTermsUrl}}
Link to additional terms.
{{androidAppUrl}}
Link to android app.
{{appDownloadUrl}}
Link to download the sender’s mobile app.
{{bookUrl}}
Link to book.
{{campaignCode}}
Campaign code the recipient can use.
{{contactUrl}}
Link where the customer can ask for help.
{{copyrightYear}}
Copyright year shown in the message.
{{couponBonusMiles}}
Coupon bonus miles the recipient can use.
{{dealsUrl}}
Link to deals.
{{discountPercent}}
Discount amount shown on the offer (for example, 25%).
{{firstName}}
Recipient’s first name.
{{heroImageUrl}}
URL for the hero image.
{{iosAppUrl}}
Link to ios app.
{{longBonusMiles}}
Long bonus miles shown in the message.
{{longRentalDays}}
Long rental days shown in the message.
{{maxBonusMiles}}
Max bonus miles shown in the message.
{{memberId}}
Member id shown in the message.
{{midBonusMiles}}
Mid bonus miles shown in the message.
{{midRentalDays}}
Mid rental days shown in the message.
{{mileageBalance}}
Mileage balance shown in the message.
{{offerEndDate}}
Date the offer ends.
{{offerEndDateShort}}
Offer end date short.
{{offerStartDate}}
Offer start date.
{{partnerOneCoupon}}
Partner one coupon the recipient can use.
{{partnerOneDiscountCode}}
Partner one discount code the recipient can use.
{{partnerOneDiscountCodeAlt}}
Partner one discount code alt the recipient can use.
{{partnerTwoCoupon}}
Partner two coupon the recipient can use.
{{partnerTwoDiscountCode}}
Partner two discount code the recipient can use.
{{partnerTwoDiscountCodeAlt}}
Partner two discount code alt the recipient can use.
{{partnerTwoDiscountPercent}}
Partner two discount percent shown on the offer.
{{preferencesUrl}}
Link where the recipient manages email preferences.
{{privacyUrl}}
Link to privacy.
{{recipientEmail}}
Recipient email shown in the message.
{{recipientEmailUrl}}
Link to recipient email.
{{reservationsUrl}}
Link to reservations.
{{rewardsUrl}}
Link to rewards.
{{signInUrl}}
Link to sign in.
{{socialFourIconUrl}}
URL for the fourth social icon.
{{socialOneIconUrl}}
URL for the first social icon.
{{socialThreeIconUrl}}
URL for the third social icon.
{{socialTwoIconUrl}}
URL for the second social icon.
{{tierFourMiles}}
Tier four miles shown in the message.
{{tierOneMiles}}
Tier one miles shown in the message.
{{tierThreeMiles}}
Tier three miles shown in the message.
{{tierTwoMiles}}
Tier two miles shown in the message.
{{unsubscribeUrl}}
Link where the recipient changes email preferences.
{{viewOnlineUrl}}
Link to view online.
{{websiteUrl}}
Link to the sender’s website.

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