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Email template

Product launch promotion

Launch a collection with a full-width hero, a product grid from a list that stacks on phones, a discount code, and one shop action.

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Rendered preview

See the email before you edit.

Subject
The Studio collection is here

Preheader
Four new pieces in oak, clay and wool, made in small runs and shipped this week. Use STUDIO20 for 20% off until Sunday, October 12.

Usage guidance

Make it fit the send.

  • Supply the products as a list of image, name, price, and previous price; the grid renders two a row, so a launch can carry four products or six without touching the source. Replace the Oakline wordmark, hero, and product images with your own PNGs.
  • Supply the headline, subhead, first name, discount code, and offer deadline per send. Your store must create the code and the shop, category, preferences, and unsubscribe links.
  • The two-column grid holds its shape in classic Outlook and stacks into one column on narrow screens. Colors are set for both light and dark appearance.
Variables

Data this template expects.

{{bestSellersUrl}}
Link for best sellers.
{{discountCode}}
Value for discount code.
{{firstName}}
Value for first name.
{{headline}}
Value for headline.
{{newArrivalsUrl}}
Link for new arrivals.
{{offerEnds}}
Value for offer ends.
{{preferencesUrl}}
Link for preferences.
{{products}}
Value for products.
{{saleUrl}}
Link for sale.
{{shopUrl}}
Link for shop.
{{subhead}}
Value for subhead.
{{unsubscribeUrl}}
Link for unsubscribe.

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