Abandoned cart
Bring a shopper back to a cart they left, with the items as swatches, the subtotal, an optional offer and code, a few reassurances and one checkout action.
See the email before you edit.
Subject
Elena, your cart is still on the desk
Preheader
You left a few things at Quillfield yesterday evening. Your cart is saved at $124.00.
Make it fit the send.
- Pass the items as a list of name, variant, quantity, price and swatch, and the reassurances as a list of title and detail. A cart of two items and one of seven render from the same source.
- The swatch is a tone name, not a color: one of slate, brass, ink, oxblood, moss, paper or walnut. Each is a swatch token in starter.css, so a store restyles them through its theme. The incentive is optional: omit it, as the default fixture does, and the email carries no offer; long-content includes a code with its last day.
- When the cart was left and when the offer ends arrive as words, because the template never reads the clock. It is written for Quillfield, a fictional stationery shop. There are no pictures to replace, since the swatch tiles are built in markup.
Data this template expects.
- {{assurances}}
- Value for assurances.
- {{cartUrl}}
- Link for cart.
- {{currency}}
- Value for currency.
- {{firstName}}
- Value for first name.
- {{helpUrl}}
- Link for help.
- {{homeUrl}}
- Link for home.
- {{incentive}}
- Value for incentive.
- {{items}}
- Value for items.
- {{preferencesUrl}}
- Link for preferences.
- {{savedWhen}}
- Value for saved when.
- {{subtotal}}
- Value for subtotal.
- {{unsubscribeUrl}}
- Link for unsubscribe.