Founder of Samva
Saatvik Arya
Saatvik Arya is the founder of Samva. He writes about building products with email.
Articles by Saatvik
How to warm up a new email domain
Learn how to warm up a new email domain, build an email warmup schedule, and monitor sender reputation before increasing your sending volume.
Gmail BIMI Logos and Verified Checkmarks
Learn what Gmail requires for BIMI brand logos, why its verified checkmark needs a VMC, and how to troubleshoot DNS, SVG, and certificate evidence.
One-Click Unsubscribe: Gmail, Yahoo, and RFC 8058
Implement RFC 8058 one-click unsubscribe correctly: required headers, HTTPS POST behavior, Gmail and Yahoo sender rules, and common failure modes.
Transactional vs Marketing Email: Key Differences
What separates transactional from marketing email, and why the split shapes consent, deliverability reputation, sending domains, and suppression lists.
Welcome to the Samva Blog
Notes on shipping transactional and product email through one typed API.