Founder of Samva
Saatvik Arya
Saatvik Arya is the founder of Samva. He writes about building products with email.
Articles by Saatvik
Why Copy-Paste DNS Records Stall Domain Setup
Copy-paste DNS records stall email domain setup through registrar field quirks, long DKIM values, and silent waits. See how a connected provider avoids them.
Email bounce back: causes and how to fix them
Why an email bounces back, how to tell a hard bounce from a soft one by its SMTP code, and what to do next, including how Samva suppresses bad addresses.
Why are my emails going to spam? How to fix it
Why emails go to spam and how to fix it: tell delivery failures from spam placement, then check authentication, bulk-sender rules, audience, and content.
What Is an Email Suppression List? How It Works
Understand why email addresses are suppressed, how suppression differs from unsubscribe, and what to check before removing a block.
Introducing the email API for your app
Send product email, edit email templates, and handle replies in your application. Get started with Samva’s API, dashboard, and guides.
How to Warm Up a New Email Domain: A Schedule
Learn how to warm up a new email domain, build an email warmup schedule, and monitor sender reputation before increasing your sending volume.
Gmail BIMI Logos and Verified Checkmarks
Learn what Gmail requires for BIMI brand logos, why its verified checkmark needs a VMC, and how to troubleshoot DNS, SVG, and certificate evidence.
Gmail and Yahoo Bulk Sender Rules, Explained
What Gmail and Yahoo require from bulk senders, and how to set the List-Unsubscribe headers and POST endpoint for RFC 8058 one-click unsubscribe.
Transactional vs Marketing Email Explained
What separates transactional from marketing email, and why the split shapes consent, deliverability reputation, sending domains, and suppression lists.