Use a custom tracking domain

Serve open and click tracking from a subdomain of your own domain. Enable custom tracking, publish two DNS records, and confirm it goes live.

By default, the open pixel and rewritten click links in your mail point at a shared Samva tracking host. Custom tracking serves them from a subdomain of your own verified sending domain instead, so a recipient who inspects a link sees track.yourdomain.com rather than a shared host. Analytics and the message timeline are unchanged; only the hostname on the links moves.

Custom tracking is included on the Growth and Scale plans. This guide takes you from enabling it to a live custom host.

Before you start

You need:

A Samva account on the Growth or Scale plan. On other plans the option shows an upgrade prompt instead.
A verified sending domain. The custom host must be a subdomain of a domain you have already verified.
Access to that domain's DNS settings.

1. Enable custom tracking

Pick the subdomain label that carries your links. Most teams use track, which produces track.yourdomain.com; any label that is valid under your domain works.

In the dashboard, open Email → Domains and select your verified domain. In the Custom tracking domain section, choose a label (or keep track) and enable it.

Enabling returns the two DNS records you publish next. If your plan does not include custom tracking, the request is refused rather than provisioned.

2. Publish the two DNS records

Custom tracking uses exactly two CNAME records:

A tracking record that points your subdomain (for example track.yourdomain.com) at Samva's tracking host.
A record under _acme-challenge for your subdomain that lets Samva keep the subdomain's HTTPS certificate issued and renewing on your behalf.

Copy the host and value for each from the dashboard section or the status command rather than retyping them; the exact values are specific to your domain.

Keep both records in place for as long as you use custom tracking. Removing the _acme-challenge record later stops the certificate from renewing.

3. Confirm it goes live

After the records resolve, Samva issues the certificate and points your tracking links at the custom host. Readiness moves from pending to active on its own, usually within a few minutes and in rare cases up to 48 hours. Check the status any time:

samva email domains custom-tracking status dom_abc123

If a CAA record on your domain authorizes a different certificate authority, it can block the certificate and readiness stays at caa-blocked. Add a CAA record that authorizes Samva's certificate provider, or remove the conflicting record, and readiness clears on the next check. Once readiness is active, new sends with tracking enabled use your custom host.

Disable custom tracking

Disabling reverts your sends to the shared tracking host and starts tearing the custom host down immediately. Unlike a plan downgrade, a manual disable has no grace period: once the custom host is torn down, its tracking links in already-delivered mail stop working. Open and click events already recorded stay in your timeline and analytics; only the custom links stop working.

samva email domains custom-tracking disable dom_abc123

Disable only when you no longer need the custom links in mail you have already sent. A manual disable has no grace period.

If your plan changes

A plan downgrade behaves differently from a manual disable. If your plan stops including custom tracking, Samva reverts new sends to the shared tracking host right away and schedules teardown after a 30-day grace period. Your existing custom links keep working during the grace period, so returning to the Growth or Scale plan within it keeps your custom host and its links. After the grace period, the custom host is torn down and its links in already-delivered mail stop working.

See Control engagement tracking for how open and click tracking, per-send overrides, and recipient opt-outs work regardless of which host serves your links.