# Lifecycle

URL: https://samva.dev/templates/category/lifecycle

Edit lifecycle email templates for onboarding steps, trial ending, win-back, and feedback requests. Help users activate, keep their access, or come back.

Match each message to a specific point in the customer lifecycle.

## Templates

| Template | Purpose | Path |
| --- | --- | --- |
| Onboarding step | Move a new user through one setup task, with the whole sequence listed underneath and each step marked done, current or to do. | /templates/onboarding-step |
| Trial ending | Tell a trial subscriber the subscription carries on at full price: the first full-price bag, the renewal terms, an optional offer and the trial so far. | /templates/trial-ending |
| Win-back email | Invite a lapsed customer back with what is still there, what changed since, an optional return offer and one button. | /templates/win-back |
| Feedback request | Ask one question a user can answer with a single click, from a named person who reads the replies. | /templates/feedback-request |
| Product onboarding tour | Introduce a new user to the features worth turning on next, each with a picture, its own points and a link, then a short reading list. | /templates/product-onboarding-tour |
| Setup checklist | Show what is left before the first booking: a progress bar and each step with its picture, its state and its own action. | /templates/setup-checklist |